Our Mission & Story
“Feminism isn’t about making women stronger. Women are already strong, it’s about changing the way the world perceives that strength.” — G.D. Anderson
Homelessness is more than just the absence of a home. For hundreds of thousands of women and girls around the world, including over 250,000 in the United States alone, it also means a daily struggle for safety, dignity, and basic necessities. Often, these women own nothing beyond the clothes they wear. And beyond the staggering numbers are untold stories of trauma, vulnerability, and resilience. Homelessness exposes women to heightened risks of sexual assault, domestic violence, and emotional and physical harm. It affects every part of their being: body, mind, and spirit.
At beaUtybundle, we believe every woman deserves to feel valued, cared for, and confident, regardless of her circumstances. Access to hygiene products, self-care items, and emotional support shouldn't be a privilege; it should be a right. That’s why we created beaUtybundle: to deliver more than just essential items, but we deliver compassion, awareness, and kindness.
Each beaUtybundle includes a carefully curated selection of hygienic essentials, feminine care products, cosmetics, personalized notes, and other thoughtful items. We partner directly with homeless shelters to support their vital work and raise awareness about the challenges women face in displacement and crisis. Our goal is for each bundle to offer not only physical relief but also emotional encouragement, reminding these women that they are seen, loved, and not alone.
Our mission is powered by a network of passionate young women across the country: our beaUtybundle ambassadors. These advocates partner with local shelters, organize community outreach, lead service days, and amplify the voices of women experiencing homelessness and abuse. Together, we strive to bring about meaningful change, one connection at a time. At beaUtybundle, we stand for women’s empowerment, solidarity, and advocacy. Through our bundles, community work, and education, we aim to foster confidence, resilience, and a renewed sense of self-worth in every woman we reach.
Because when girls support girls, powerful things happen.
How We Started
Hello! My name is Elle Ruminski, and I am the founder of beaUtybundle. I’m lucky to come from a family of women who are fighters and whose stories have directly taught me to be strong, passionate, and determined. As a single mom with two kids, my grandmother found herself many times with my mom living in a women’s homeless shelter. My mom has made it her mission to expose me to the struggles that women face and to truly understand that I have the platform to permit change. Since I can remember, we have spent hours volunteering in women’s homeless shelters in our community. These experiences encouraged me to use my skills to do what I can to give back to these fearless women.
In my sophomore year, I worked alongside a new homeless shelter, creating care bundles filled with women’s products for the women at the shelter, using a grant I received. When I dropped off the bundles, I was personally able to give one of the boxes to a woman living there. The experience of seeing her open the box, which resembled a pink explosion, and watching her eyes light up and then tear up at products I take for granted every day, was single-handedly one of the most moving moments in my life. The woman informed me that she had never felt such kindness and that these were items she dreamed of affording herself one day.
Although I had previously done service, this specific service day was a pivotal moment in my life. It was a different type of experience and reward because I turned an idea I am truly passionate about into something tangible and executed it. I have always understood that I have a platform to make a difference; however, in that moment, I realized that I not only have a platform but also the opportunity, agency, and drive to effect change. I always thought that service had to be a grand idea, not something as simple as packaging women’s care bundles for homeless women. However, I now know that no act of service is too small or too simple. Since then, I have endeavored to expand on this idea into an organization that provides products, love, and support to women experiencing homelessness, while also championing women and advocating for our rights.
Through beaUtybundle, I have had the most incredible experiences working with shelters, building a powerful community, engaging with young women all around the country, and most importantly, learning from women in the shelters who teach you the true definition of resilience.